Budweiser Would Rather Denzel Washington Not Drink Its Beer While Driving In The Movies – The Consumerist

Industry experts say, however, that studios don’t need to get permission from companies to feature products in their movies. And usually, that’s fine with brands who are hungry to get their products on the silver screen.But Stoli’s U.S. distributor echoed Budweiser’s concerns, saying in a statement that the company is all about marketing responsibly.“Considering the subject matter of this film, it is not something in which we would have participated,” said a spokesman.Legally speaking, there isn’t much recourse for Budweiser and other companies. Trademark laws don’t allow companies to try and control or restrict which real-world products appear in movies as part of the everyday scenery.To the point of moviemaking magic, it’s much more real to have a character guzzling a Bud than drinking a brand called Tasty Beer or Awesome Ale, or some other clearly made-up product. But remember, everyone: Movies aren’t real life, so even if Denzel drinks and drives, you should not.

via Budweiser Would Rather Denzel Washington Not Drink Its Beer While Driving In The Movies – The Consumerist.