“Know your Buyers”
The business is a maze of media platforms including but not limited to; television networks, cable broacasters, special interest distributers, internet content providers, sponsors, stand alone digital theaters, small and large production companies, investors, agents, and video game developers. You can compound the number of these platforms by adding in dozens international counterparts. In order to sell a “idea” be it a commercial film, television program, documentary, web series, etc. one must have a complete understanding of all of these platforms.