PonoMusic Raises $3 Million, Surpasses $800,000 Kickstarter Goal | Newegg Unscrambled
There was a time not too long ago when the only way to listen to music was through a stereo. There was no such thing as playing your favorite tunes at your own convenience. And although the advent of MP3 technology fixed this problem, it was at the sacrifice of quality.MP3 files typically have a bit rate between 192kbps and 256kbps. This is an extremely compressed version of the high resolution music is actually recorded at. A lot of the information that makes music enjoyable is lost when it’s converted into digital format. MP3’s, however, are very convenient. Music fans are willing to sacrifice quality for the ability to carry their entire music collection in their pocket.For the last couple of years, Neil Young has been trying to figure out a way to make high-quality music portable. His solution is PonoMusic, a new type of digital music experience that is capable of playing music the way it’s intended to be heard. Choosing between quality and convenience could potentially be a thing of the past.Introduced by Young himself at SXSW earlier this week, PonoMusic raised over $1 million in just 12 hours. This is one of the fastest Kickstarter campaigns to reach the elusive seven figures and people are still making donations with 32 days to go. As of today, over 9,000 people have backed PonoMusic and the current pledge total is over $3 million.PonoMusic is not a new audio file format or standard. It simply plays music exactly as the artist created it in the studio. It’s also an ecosystem like iTunes where users can buy albums for an estimated price of $14.99-$24.00.