This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising | Co.Create | creativity + culture + commerce

It’s just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn’t quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates–the old "shoot-the-brief montage." Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.To illustrate this marketing strategy equivalent of paint-by-numbers, stock video footage firm Dissolve took its goods and created a masterpiece with the words of Kendra Eash’s brilliant McSweeney’s piece.

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