Why ‘About Time’ Travel Films Still Entrance Audiences ‹ Studio System News
Box office analysts keep telling us gimmick movies don’t work, romantic comedies are dying, no one wants to make westerns anymore, and there’s doom and gloom wherever you look. But when a particular type of genre film hits theaters, you realize there’s at least one kind of movie that’s almost always bulletproof—the time travel tale.Think about it. When’s the last time a time travel movie totally bombed? The Time Traveler’s Wife comes to mind, but the 2009 film actually cleared $64 million domestically and over $100 million worldwide. Its performance was due at least in part to the popularity of the novel on which its based, but take a standard romantic drama and throw in a male protagonist who jumps involuntarily through time and you’ve got audience catnip.