Why “Snapchat Producer” Is Now A Legit Job

Twitter, Facebook, Instagram, Pinterest, Tumblr, Snapchat, Vine, and the rise of distributed content.

Social media editors have evolved from newsroom novelties to indispensable assets. The role is charged with the weighty task of bringing content to social platforms. But that catchall position, wherein media companies often lump Twitter, Facebook, Instagram, Pinterest, Tumblr, Snapchat, and Vine into a single responsibility, is quickly headed in a new direction.

News site Vox is looking to staff both a Snapchat video editor and a Snapchat producer in its D.C. headquarters. It’s a targeted callout that speaks to the larger trend between social media and journalism: the rise of distributed content, the practice of publishing original content to specific platforms.

Until now, the formula had been more or less the same for most online publishers: push content on social media that links back to the site. The race for traffic has dominated social strategies across the board, but as Jonah Peretti, BuzzFeed‘s CEO and an early adopter of distributed content, will tell you, it’s making less sense.

Source: Why “Snapchat Producer” Is Now A Legit Job